On October 1, 2016, Cineplex announced box office price increases at select theaters across Canada.
CANADA — Due to the increase of minimum wages across the country, Cineplex has decided to announce an increase in box office ticket prices at most of their Cineplex theaters to make up for some of their losses in higher paid wages.
The notice, which was printed for Cineplex internal management, states that if anyone has any inquires in regards to the price increase, they are to be directed to the Cineplex Entertainment Guest Services by contacting 1.800.333.0061.
The notice goes on to show a list of minimum wage increases between the year 2011 and 2016.
You will be quick to notice that the west coast – specifically British Columbia and Alberta, have had the highest increases in minimum wages over these past five years. Almost twice as high of an increase than any other province in the country.
Alberta’s minimum wage has increased from $9.40 in 2011, to what it stands at today (as of October 1, 2016), $12.20. Alberta’s minimum wage is on track to become $15 per hour by 2018.
Getting back to the Cineplex notice, it goes on to say:
Last year our guests spent an average of $9.23 per visit at our theatres. While our average guest price has gone up 5 – 10% over the past five years or approximately 1.5% each year, minimum wage has increased in some provinces by as much as 29%.Cineplex Head Office
So, to be fair, it was only a matter of time for ticket prices to raise once again at Cineplex theatres. This article can be used as a fair warning to you and your guests if you decide to attend a movie at one of their cinemas sometime in the near future.
Here is the full letter:
With minimum wages continuing to increase, you can expect prices will as well.
This article was written by Jody Mitoma.