Edmontonian Jesse Lipscombe was recording a public service announcement about how great downtown Edmonton is when racial slurs were thrown his way.
UPDATE at the bottom of this post.
EDMONTON — This behavior is absolutely unacceptable and unfair. Racism is still very much alive, and it needs to come to an end.
Jesse Lipscombe, a local entrepreneur, was recording a PSA with camera crew in downtown Edmonton when during one of their shoots, an older gentleman in a vehicle yells out some racial slurs.
The original Facebook post is shared below for your viewing, however please keep in mind that the video contains course language:
Shooting a PSA about how great downtown is, a full car pulls up and starts screaming, “the niggers are coming!” Mid take, I walk over to the car and open the door and try and ask him to say it again to my 6’3, 260lb face, they try to slam the door on me. We keep rolling as they speed away still shouting the same thing. Edmonton is better than these fools!Jesse Lipscombe
He goes on to say:
What is better than a random knockout? A public shaming. Join me and share the video… Let’s keep our downtown growing in the right direction.Jesse Lipscombe
The way that Mr. Lipscombe handled the situation was excellent. It is to be expected that some people wouldn’t handle being racially profiled as well as was handled here.
Lipscombe wasn’t sure if he wanted to share the video at first, but after a night’s rest, the next morning he decided to share it on Facebook in an attempt to “out” the offensive man.
Getting attention globally:
He has been interviewed by several local news outlets within the first 24 hours of releasing the video to the public, and people have been sharing and viewing the video globally.
This is a chance to change hate into something good. It’s nice for us to be able to use something as gross as this to start conversations that can effect change.Jesse Lipscombe to Global Edmonton
Don Iveson wrote a statement:
The Mayor has the following statement in relation to a video uploaded today by Jesse Lipscombe depicting individuals making racist remarks towards him:
“I have seen the video and I condemn the use of racist language by the occupants of the car. No one in our City should ever be exposed to hateful comments like this. I happen to know Jesse personally, and he’s a talented entrepreneur, a giving member of the community, and a proud Edmontonian. I have spoken to him this afternoon and I was able to express how atrocious I felt those comments were.
“Sadly, these incidents and others like them demonstrate the continuing need for Edmontonians and Canadians to come together through initiatives like Racism Free Edmonton and other community-based initiatives to challenge these unacceptable attitudes and benaviours.”Don Iveson, Mayor of Edmonton
Later that night, the Mayor of Edmonton went on to make this post on Instagram:
Sun sets on a day where @thelipscombe’s resiliency and leadership in the face of ignorant, awful racism provides both inspiration and an invitation for reflection on the role each of us plays in the work to #endracism. (For background, see: http://edmontonjournal.com/storyline/shocking-video-shows-racial-slurs-shouted-at-edmonton-man)
The video has been viewed 210,000 times & shared 4,400 times as of this writing.
More media attention to follow:
Jesse Dipscombe will be getting interviewed by Ryder of Hot 107 FM tomorrow morning at 7:00AM sharp if you wish to turn in.
Edmonton Talks News’ final words to Jesse:
Thanks for sharing this with the world, Jesse. We at Edmonton Talks News are sorry that you had to go through this ridiculous encounter. We hope that you take it with a grain of salt, and understand that 99.9% of Edmontonians are far better than this.
This man will feel the power of news & social media’s incredible powers. Good on you for dealing with the situation with such calm reaction, and we look forward to checking out your public service announcement about downtown Edmonton.
UPDATE: September 2, 5:45 PM — Jesse and the City of Edmonton’s Mayor have gotten together earlier today to create a new campaign for Edmontonians. They call it the #MakeitAwkward campaign.
Here’s Discombe & Iveson in their video recorded earlier this morning:
Please spread the word. We cannot have this behavior in Edmonton.
This article was written by Jody Mitoma.