UPDATED: While Recording His Love for Downtown Edmonton, Jesse Lipscombe Gets Racially Profiled

Edmontonian Jesse Lipscombe was recording a public service announcement about how great downtown Edmonton is when racial slurs were thrown his way.

UPDATE at the bottom of this post.

EDMONTON — This behavior is absolutely unacceptable and unfair. Racism is still very much alive, and it needs to come to an end.

Jesse Lipscombe, a local entrepreneur, was recording a PSA with camera crew in downtown Edmonton when during one of their shoots, an older gentleman in a vehicle yells out some racial slurs.

The original Facebook post is shared below for your viewing, however please keep in mind that the video contains course language:

Lipscombe writes:

Shooting a PSA about how great downtown is, a full car pulls up and starts screaming, “the niggers are coming!” Mid take, I walk over to the car and open the door and try and ask him to say it again to my 6’3, 260lb face, they try to slam the door on me. We keep rolling as they speed away still shouting the same thing. Edmonton is better than these fools!Jesse Lipscombe

He goes on to say:

What is better than a random knockout? A public shaming. Join me and share the video… Let’s keep our downtown growing in the right direction.Jesse Lipscombe

The way that Mr. Lipscombe handled the situation was excellent. It is to be expected that some people wouldn’t handle being racially profiled as well as was handled here.

Lipscombe wasn’t sure if he wanted to share the video at first, but after a night’s rest, the next morning he decided to share it on Facebook in an attempt to “out” the offensive man.

Getting attention globally:

He has been interviewed by several local news outlets within the first 24 hours of releasing the video to the public, and people have been sharing and viewing the video globally.

This is a chance to change hate into something good. It’s nice for us to be able to use something as gross as this to start conversations that can effect change.Jesse Lipscombe to Global Edmonton

Don Iveson wrote a statement:

The Mayor has the following statement in relation to a video uploaded today by Jesse Lipscombe depicting individuals making racist remarks towards him:

“I have seen the video and I condemn the use of racist language by the occupants of the car. No one in our City should ever be exposed to hateful comments like this. I happen to know Jesse personally, and he’s a talented entrepreneur, a giving member of the community, and a proud Edmontonian. I have spoken to him this afternoon and I was able to express how atrocious I felt those comments were.

“Sadly, these incidents and others like them demonstrate the continuing need for Edmontonians and Canadians to come together through initiatives like Racism Free Edmonton and other community-based initiatives to challenge these unacceptable attitudes and benaviours.”Don Iveson, Mayor of Edmonton

Later that night, the Mayor of Edmonton went on to make this post on Instagram:

The video has been viewed 210,000 times & shared 4,400 times as of this writing.

More media attention to follow:

Jesse Dipscombe will be getting interviewed by Ryder of Hot 107 FM tomorrow morning at 7:00AM sharp if you wish to turn in.

Edmonton Talks News’ final words to Jesse:

Thanks for sharing this with the world, Jesse. We at Edmonton Talks News are sorry that you had to go through this ridiculous encounter. We hope that you take it with a grain of salt, and understand that 99.9% of Edmontonians are far better than this.

This man will feel the power of news & social media’s incredible powers. Good on you for dealing with the situation with such calm reaction, and we look forward to checking out your public service announcement about downtown Edmonton.

UPDATE: September 2, 5:45 PM — Jesse and the City of Edmonton’s Mayor have gotten together earlier today to create a new campaign for Edmontonians. They call it the #MakeitAwkward campaign.

Here’s Discombe & Iveson in their video recorded earlier this morning:


Jody Mitoma

Founder of Edmonton Talks News.

19 thoughts on “UPDATED: While Recording His Love for Downtown Edmonton, Jesse Lipscombe Gets Racially Profiled

  • Austin Sieben
    September 2, 2016 at 12:07 AM

    Thank you for supporting this and being a whole hearted person raising awareness.

  • Cyndy Joines
    September 2, 2016 at 12:25 AM

    The person who did this is NOT educated. Edmonton is extremely diverse, unfortunately these people ruin it. I love Edmonton too Jesse Lipscombe! Keep on loving!

  • Crystal Day Chief
    September 2, 2016 at 1:47 AM

    This behaviour should not happen anywhere some people think online it is ok I’ve had this happen to me in good ol #StettlerAlberta by people calling names online it’s time people take a stand communities and put an end to these hurtful words

  • Shelley Santiago
    September 2, 2016 at 8:43 AM

    What color do you think they spirits are according to their skin color? The occupants of that vehicle, do they spirits have colors too?, if so, what color do you think they spirits are? My point is, we are the same, we are humans with spirits that is sensitive, our spirits are hurt when we witness or experience this kind of comment.

  • Shelley Santiago
    September 2, 2016 at 8:46 AM

    This is not about being R, but for me, it is about being human. Let’s treat others the way we like to be treated.

  • Emmanuel Gordon
    September 2, 2016 at 9:10 AM

    God is using YOU in great ways brother. It’s hard to be so..physically calm. May God continue to bless you and your Family.

  • Shelley Santiago
    September 2, 2016 at 9:13 AM

    this is the real projection of RACISM. They think it is funny, but actually not, it is completely IGNORANT and FOOLISH!

  • September 2, 2016 at 9:17 AM

    There’s trash in every city, this piece just happens to be middle aged and crazy.

  • September 2, 2016 at 10:25 AM

    I totally understand the feeling. I am french canadian and my wife is dominican. When they say 99.9%, I’d say more 90% of Alberta is not racists. I live in Alberta since 2014 and been judged before even saying a word just because I am french. My wife also told me stories where she was being treated differently because of her skin color (brownish)

  • Lindsey McNeill
    September 2, 2016 at 11:42 AM

    Can we please stop using the term “racially profiled” when describing a racist slur? It’s a hate crime. Let’s not lessen the impact of the violent act here. Time to #MakeitAwkward and call a thing a thing.

  • Jennifer Wood
    September 2, 2016 at 12:19 PM

    Sadly this does not surprise me. Met far too many ignorant pigs in e-town. Sorry Jesse you were assaulted by this slum dog.

  • September 2, 2016 at 12:37 PM

    Good article, except your headline it totally misreading and inaccurate. According to the ACLU “Racial Profiling” refers to the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on the individual’s race, ethnicity, religion or national origin. These was not targeting for suspicion, this was not an act of any public official/officer. This was racism, hate, pure and simple. Evil, to be certain, needing to be ended and called out. To call it profiling adds fuel to an already highly flammable subject. Please be more careful in your choice of headlines.

  • September 3, 2016 at 1:58 AM

    As Canadians, we generally see ourselves as fair and decent people. This unspeakable incident, however, reminds us that racism remains a fact of life in Canada.

    Sadly, the reality is that Canadians have not yet succeeded in creating a society that always respects differences in colour and cultural backgrounds. The problem is not the differences, but how we respond to those differences.

    First, we must accept that racism exists. We can take action to eliminate racism in all its forms wherever it exists. It begins with a personal commitment to change. It happens with a willingness to act upon this commitment. It means reaching out and understanding one another. Moreover, it means respecting and valuing our differences.


Leave a Reply

Your email address will not be published. Required fields are marked *