Commonwealth Stadium will be known as The Brick Field, but not always…
I’m sure most of you know by now, the Commonwealth Stadium is getting a name change, however I want to make one thing clear. That name change will not be for the stadium itself during all of its events.
In actuality, The Brick Field name will only be used during Edmonton Eskimo games, and during Edmonton Eskimo games only.
The five year naming rights deal was made between the Edmonton Eskimos and The Brick – that of which the head office is located right here in Edmonton.
With that in mind, Commonwealth Stadium is actually owned by the City of Edmonton, and Edmonton Eskimos CEO Len Rhodes wants to keep the terms of the agreement private.
There is more happening with the Eskimos deal than a simple name change.
There will be many changes coming, with a new Brickley’s Knothole Corner by Gate 2 of the stadium.
Edmonton Journal describes Brickley’s Knothole Corner best:
The revamped area will include interactive children’s games, stroller check, face painters, a dedicated family merchandise store, family friendly inflatable games and entertainment every game.Edmonton Journal
Here are [my] personal thoughts:
Although the name is only to be used during Edmonton Eskimos games, my presumption of the whole name change is that people that have been going to Esk games for years and years, will continue to call it Commonwealth Stadium, despite the fact that news articles and other media will more than likely be referring to it as The Brick Field.
This half-name change idea, was probably a pretty bad idea on The Brick’s side of things, because I have a hard time believing that their name will be heard as often as they would hope.
I am unsure if they will be adding a new name branding to the outside of the stadium itself. If they don’t, it’ll only become less obvious. If they do, the stadium will have two advertised names, and that’s simply too confusing.
Either way, I hope this name change is worth it for The Brick in the end. I just have my doubts is all.