“Go balls deep without losing sleep” – Just one of AHS’s new STI awareness ads.
Alberta Health Services has realized that STIs in Alberta have become a huge problem, and so they’ve created an STI awareness campaign aimed at the younger crowd in hopes that it’ll get them to realize the importance of safe sex.
They’re definitely quirky, and get right to the point.
Here’s a look at their six new awareness ads:
The reason for these ads:
The number of gonorrhea cases in Alberta has gone up by 80% over the course of the last year. In related news, syphilis cases have skyrocketed 200% over the same time period.
As you could imagine, this is a pretty serious issue, and so Alberta Health Services is doing whatever it can to make the younger generation aware of these dangers.
The campaign was initially released on Friday, June 3rd, and has been getting a lot of attention with the younger crowds on social media.
However, taking a look at several of Alberta Health Service’s social media accounts as of this writing however, I was not able to find any of these ads. I checked their Facebook, Twitter and Instagram pages, and these ads are nowhere to be found.
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I am not sure why this may be, but you may quickly assume that they may have been getting some negative feedback on the ads, and AHS pulled them from their social media. If that is the case, that really is too bad, because these really seem to hit the nail on the head for the younger crowd.
According to Metro Calgary, the rollout of these ads [cost $250,000].
The days of fear-based advertising have come and gone, so AHS has decided to go the route of entertainment, or humor. It was a good technique that seemed to have been working incredibly well.
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STORY CONTINUES BELOW
If anyone knows why these ads were pulled, please let us know.
What are your honest opinions on these ads? Have they gone a little too far, or did they hit a bulls-eye when it comes to reaching out to the younger crowd?
This article was written by Jody Mitoma.