DYK Post

AHS Creates Ballsy STI Awareness Campaign for the Young

DYK Post

“Go balls deep without losing sleep” – Just one of AHS’s new STI awareness ads.

Alberta Health Services has realized that STIs in Alberta have become a huge problem, and so they’ve created an STI awareness campaign aimed at the younger crowd in hopes that it’ll get them to realize the importance of safe sex.

They’re definitely quirky, and get right to the point.

Here’s a look at their six new awareness ads:
The reason for these ads:

The number of gonorrhea cases in Alberta has gone up by 80% over the course of the last year. In related news, syphilis cases have skyrocketed 200% over the same time period.

As you could imagine, this is a pretty serious issue, and so Alberta Health Services is doing whatever it can to make the younger generation aware of these dangers.

The campaign was initially released on Friday, June 3rd, and has been getting a lot of attention with the younger crowds on social media.

However, taking a look at several of Alberta Health Service’s social media accounts as of this writing however, I was not able to find any of these ads. I checked their Facebook, Twitter and Instagram pages, and these ads are nowhere to be found.

I am not sure why this may be, but you may quickly assume that they may have been getting some negative feedback on the ads, and AHS pulled them from their social media. If that is the case, that really is too bad, because these really seem to hit the nail on the head for the younger crowd.

According to Metro Calgary, the rollout of these ads [cost $250,000].

The days of fear-based advertising have come and gone, so AHS has decided to go the route of entertainment, or humor. It was a good technique that seemed to have been working incredibly well.

If anyone knows why these ads were pulled, please let us know.

What are your honest opinions on these ads? Have they gone a little too far, or did they hit a bulls-eye when it comes to reaching out to the younger crowd?


Practice safe sex! 

Jody Mitoma

Founder of Edmonton Talks News.

4 thoughts on “AHS Creates Ballsy STI Awareness Campaign for the Young

  • June 10, 2016 at 8:43 PM

    These ads are humorous and right to the point. Isn’t that what they were designed to be? I think they should be put back on AHS social media sites.

  • August 4, 2016 at 2:19 PM

    Hi there –
    I’m writing on behalf of Alberta Health Services – Communications.
    We appreciate your support for the campaign, and would like to clarify that we have not pulled any of our STI campaign advertising. This campaign is still running, through to the September long weekend. The ads are paid advertisements that appear on social media, including the platforms you’ve mentioned. As paid ads, they aren’t posted by AHS on AHS’ social media feeds; rather, they are posted on the social media platforms, appearing as ads in the feeds of users within the age and demographic range our advertising buy has targeted.
    Again, thanks for your support — it’s great to see our message resonating.


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